It is Critical
That You Use A Buyer's Agent
My initial introduction to luxury condos coincided
pretty well with the invention of condos. In the early 1980s I was retained by the
then infamous Reichmann Family to turn around their marketing companys failed
efforts to sell the "true" luxury residences: "Residences at the
Queens Quay Terminal". At the time, I was
conducting sales training seminars to Realtors, life insurance salesmen, car
salesmen, etc., pontificating the virtues of "High Pressure Selling". Its
kind of a scary thing to think back about all the uneducated straight commission sales
representatives sitting there staring up starry eyed at me taking this crash course in
psychology, or more aptly an understanding of psychological interaction between two
specific types of people: Buyers and Sellers. Basically, I was there to train them on how
to make unsuspecting Buyers of their products buy from them, that day and on the terms
offered . . . . EVEN IF THEY DIDNT WANT TO!
Fortunately for me at the Residences of the Queens
Quay Terminal I had the absolute best product on the market to sell so, from a
salesmans point of view, the strong-arm tactics and strategies that we employed were
valid "tools in assisting purchasers in making the decisions that they many
times just cant make on their own".
The consumer market was not educated about these high
priced new residential alternatives and the buying public just was not ready to plunk down
the cash required to own one. As a "closer" it was understood that if I
couldnt sell them they would not sell and after the substantial investment these
world class developers had made they were willing to pay me my retainer to come in and
prove the viability of the project.
A professional site salesperson today is a highly trained
sales pro who can literally influence the outcome of your visit to the sales site through
the deployment of specific, identifiable tactics that have proven themselves successful
over the thirty plus years since the legislators changed the real estate act to include
"space above the ground" which opened the door for single unit owners
within a multi-unit residential building and, voila, condominiums.
Once you realize that these sales reps (who, by the way owe
a LEGAL obligation to represent and protect ONLY the interests of the seller) are using
high powers but subtle tactics to get you to buy right then and there, the situation
starts to become much more clear. These professionals are simply doing the job that they
are hired to do at the best of their ability and many of them that I talk with today share
my amazement that the public continues to walk around like "sheep to slaughter"
into one sales site after the other just waiting for the right chemistry for one of these
sales guns to hit their mark.
The solution is quite simple . . . register with
simplycondos.com. A couple years back I broke my addiction to the psychological warfare. I
now work only for Buyers having gotten my real estate license in 2001. My clients
dont get caught up in the hype and frenzy built into the sales site mentality. The
burden that I remove is considerable however the physical dynamics is simply the tip of
the proverbial iceberg!
HERES THE LOW DOWN - EXCLUSIVE FROM SIMPLYCONDOS.COM
I am confident that Im not bursting
anyones bubble when I say that every condo development has good suites and
not-so-good suites (in the business we call them "dog suites"). The ratio
in most cases in 80/20 which means 20% of the suites are prime suites and 80% are less
than prime suites with about half of these being "dog suites".
Lets follow the logic built onto the foundation
(above) that the staff at the sites are highly trained sales pros trained to get you to
"sign on the line today" (or it will be sold out or other great lines).
The ability to read a floor plan amidst a floor plate or
foot print of a building that does not exist is a challenge to say the absolute least. To
be able to understand this foreign language and then juxtapose the picture out into the
real world to the site where you can analyze visual obstructions and outside elements
(garbage pick up zones, garage access, etc.) is somewhat an art if not a science even for
industry insiders. Most purchasers cannot even tell you where the garbage chute is
located on the floor of the development that they just bought! After the fact they quickly
agree that having it right out side their door was not a good choice - duh! Just picture
the "flap bang" of the garbage chute every time one of the twenty owners on your
floor throw out their trash each day.
The punch line to all this is: WHO DO YOU THINK THAT THE
DOG SUITES ARE SOLD TO ? ? ?
Quality developers insure you the right to have your own
professional representation and best yet, they allow you to have this professional advise FREE
as they will compensate me for representing you. It really is the best of both worlds (you
get the king cobra of negotiation and closing on your team with the other side paying
him).
Last week I sat in my car outside a number of sales sites
and watched the constant flow of prospective purchasers increasing the developers odds of
getting rid of the dog suites absolutely amazed that they are not all taking advantage of
my FREE services.
Please folks, whether you are investing $200,000 or
$20,000,000 be sure to take advantage of this FREE resource that the developers are
extending to you. |